In 1953, 27 million Brits gathered round the telly to watch Her Majesty’s Coronation. Fast forward 60 years, and the Games are set to do for the web what the Coronation did for the box. An online-only ticket process is just the start of the most digital event of all time. There will be 24 live streams and over 2,500 hours of sport at BBC.co.uk/2012 – that’s every sport, from every venue, every day, alongside heaps of info about each athlete, country and event. The investment is unprecedented; the BBC will be the first broadcaster to deliver the Olympics live, multi-channel, and in HD.
In 2008, an average of 160 million people watched each minute of the Beijing Olympics, but only one per cent of coverage was online. Two years later, the Winter Olympics in Vancouver were dubbed the first ‘social’ Games, with the official app downloaded 1.2 million times and spectators encouraged to become roving reporters. During the climax of last year’s Women’s World Cup, 7,196 tweets were sent every second, and just this year, the Super Bowl notched up a record 12,233!
Who would have thought The Olympic Games, originally thought to have begun over 2,700 years ago in Olympia, Greece, in honour of Zeus, King of the Gods, would inspire a digital revolution of sorts – with 200 billion people set to use social networks this summer: bets are already on for news of the 100m gold breaking there first.
What will you be tweeting during the games? #London2012